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What is SEO service? The benefits of hiring SEO website servicesSEO service is a website optimization service provided by SEO companies, Digital Marketing Agency, SEO experts or SEO Freelancer with expertise to improve the natural ranking of the website on search engines, specifically is on Google. Help your business website to be on the top of thousands of keywords, increase organic traffic to the website, reach more potential customers and boost sales.
SEO (Search Engine Optimization) is one of the most effective methods of promoting products and services in the field of digital marketing.
However, SEO optimization is a complex process and requires a lot of experience and in-depth knowledge.
Therefore, hiring a company to provide professional SEO services is a good solution to achieve maximum efficiency in Online Marketing.
When you are a business owner looking for an SEO company to help your website get better results on search engines.
You may be wondering what SEO services are, the benefits of hiring SEO services, and what are the popular types of SEO services today.
Find out in this article!
What is SEO service?SEO services are one of the important services in the field of Online Marketing. It is the process of optimizing your website to get high rankings on search engines like Google, Bing and Yahoo.
The purpose of this is to attract massive traffic from search engines, increase the reach of the business and increase sales.
SEO services provide methods of content optimization, site structure improvement, keyword optimization and link building to your website.
To perform SEO services professionally, SEO experts will analyze and evaluate the needs and goals of customers to find the most effective optimization methods.
In addition, SEO services also provide periodic reports to monitor the effectiveness of the SEO campaign and make necessary adjustments to achieve the best results.
With the continuous development of the Internet and the increasingly fierce competition of online businesses, SEO services have become an indispensable factor to help businesses grow and develop.
The benefits of hiring SEO website servicesThere are many benefits of using professional SEO services for your business.
Here are some key benefits:
- Increase website traffic: SEO helps improve your website's visibility on search engine results pages (SERPs), which can lead to more organic traffic to your website.
- Improve User Experience: SEO is concerned with optimizing the content, structure and design of your website to make it more user-friendly and easier to navigate, providing a better user experience for users. your website visitors.
- Better Brand Reputation: When your website appears at the top of search engine results, it helps build credibility and trust with your audience, leading to increased brand recognition and reputation.
- Higher Conversion Rates: Optimized websites tend to have higher conversion rates because they provide a better user experience, which can lead to more leads and sales .
- Cost-effective Marketing: SEO is a cost-effective marketing strategy because it targets users who are actively searching for your product or service, resulting in a return on investment (ROI). ) higher than other marketing methods.
- Competitive Advantage: By optimizing your website for search engines, you can gain a competitive edge over your competitors and establish your business as a leader in the industry. branch.
- Long term results: SEO gives long term results as it is an ongoing process of optimizing your website for search engines which can lead to sustained traffic and consistent growth time.
You can refer to the article 45 benefits of SEO for businesses to have a better overview of all the benefits of using SEO.
What jobs will SEO services include?Every SEO company is different in terms of the services they provide. So you need to choose a service partner that offers a complete SEO package.
While comparing SEO companies, you must expect the following services.
1. SEO AuditAn SEO Audit is a way to determine how well your website is performing. It is an effective way to analyze the results of your website.
An SEO Audit is performed to identify the factors that influence user organic search. An SEO audit will help find out:
- Technical SEO Issues
- Site structure issues
- Onpage SEO issues
- Offpage SEO issues
- User experience issues
- Content and Opportunity Gap
- Competitive market insights
2. SEO Competitive AnalysisCompetitor analysis in SEO is a good strategy to help your website rank higher in search engines and get more traffic.
Competitor analysis helps you get the following
- Your Realistic SEO Competitors
- Keywords you should target
- Topics you should cover and focus on in your articles
- Strategies you should adopt to beat your competition
It is better to analyze the target keywords that your competitors use successfully than to waste your time searching for them.
3. Custom strategySEO strategy involves the process of planning, outlining, and taking steps to rank high in search engines. It can be better explained as a process that you follow to get more traffic to your website.
The SEO Process includes the following Strategy:
- Make a list of topics
- Make a list of topic-based long-tail keywords
- Build one page per topic
- Set up a blog
- Blogging every week to grow page authority
- Create a link building plan
- Compress all media before putting it on your website
- Measure and track your content success
4. Monthly performance reportMonthly performance reports are data that give clients an overall view of a website's performance in search engines.
It targets organic traffic, rankings, and other domain metrics.
This monthly update gives customers an idea of the amount of work the service company has done for them. This report helps clients track their work and explains why they spend money on SEO services.
SEO reports should include three things – insights, progress, and recommendations.
What should be included in the monthly report?
- Summary report
- Website performance overview
- Traffic overview
- Keyword ranking
- Click-through rate
- Backlink Profile
- Rating history
5. Online brand managementOnline brand management is the process of creating, protecting and managing a company's brand image in the online environment.
It involves creating and maintaining a brand's online presence across social media channels, websites, blogs, user reviews, search engines and online platforms. other line.
Online brand management activities include developing an online brand strategy, building and managing the company's website, creating high-quality content, and managing social media channels.
It also includes monitoring and managing reviews, responding to and developing emergency response strategies when problems arise with brand image.
The goal of online brand management is to strengthen the reputation and create trust with customers, strengthen the position of the brand in the online environment.
Popular types of SEO ServicesIn Vietnam, there are many different types of SEO service providers depending on the diverse needs of each business and individual doing business online.
Here are some popular SEO services, including:
1. Overall SEO ServicesThis is the main type of SEO that all SEO companies in Vietnam provide.
Overall SEO has a long-term strategic plan from 9-12 months, affecting the entire webpage in the website, in order to display the maximum number of keywords when users search.
2. Keyword SEO ServicesThis is also a popular type of SEO, keyword SEO with the purpose of putting keywords on demand to achieve high rankings on Google.
Specifically, including pushing rankings to the top 10, top 5, and top 3 search rankings.
3. SEO Audit ServiceThis is a type of SEO with the goal of helping website owners or SEOs who do not have much experience in website development to be able to review the problems and shortcomings in the website and help reorient how SEO works.
SEO Audit directs priority to the website, consolidates all off-page activities, ensures technical factors before deploying Offpage campaigns, detailed reports on issues affecting access, indexing, ranking ...
4. SEO consulting serviceThis is the type of service that SEO experts will advise businesses on SEO strategies or plans suitable for the type of business chosen.
Help businesses have a clear direction in developing SEO channels and how to use SEO effectively.
5. SEO Services Google MapLocal SEO or SEO Google Map focuses on optimizing your website for local search queries, such as “cafes near me” or “restaurants in [city name]”.
This includes optimizing Google Business listings, building Local Cats, and improving local content.
6. Youtube SEO ServicesThis type of SEO includes displaying videos introducing the company or its products/services to reach its customers on both YouTube and Google search engines.
Youtube is a very suitable channel for all businesses to promote their business products/services through vivid and visual videos to target customers.
This is the type that is very suitable for Youtubers who want to develop their own channel to be known by more people.
7. E-Commerce SEO ServicesEcommerce SEO or Ecommerce SEO focuses on optimizing online stores to improve their visibility and ranking on search engines.
This includes optimizing product descriptions, images, and categories, improving site navigation, and optimizing for mobile devices.
In addition, based on the different needs of customers, more basic SEO services help optimize websites to help solve more detailed problems such as.
8. Onpage SEO ServicesOn-page SEO or on-page optimization involves optimizing the content and structure of individual web pages to make them more search engine friendly. This includes optimizing title tags, meta descriptions, headings, and keyword usage.
9. Off-page SEO ServicesOff-page SEO or off-page optimization involves building high-quality backlinks to your website from other relevant and authoritative websites. This can improve your site's authority and help improve your search engine rankings.
Read more SEO Vietnam
10. Technical SEO ServicesTechnical SEO or technical SEO involves optimizing the technical aspects of your website to make it easier to crawl and index by search engines.
This includes optimizing the site's structure, mobile-friendliness, page load speed, and schema markup.
11. Verify your business on Google MapThis is the type where SEO services help businesses declare and verify their business or office locations show up on search and Google Maps.
The benefit of this service is that it helps businesses to reach customers near the location where they have transaction or purchase points.
12. Content Marketing ServicesContents Marketing or content marketing involves creating high quality and engaging content that is optimized for search engines.
This can help attract more organic traffic to your site and improve your search engine rankings.
13. SEO report making serviceSEO service providers can also provide analytics and reporting services to help businesses monitor their website performance and measure the effectiveness of their SEO strategies.
Overall, the type of SEO service a business should use will depend on their unique needs and goals.
A professional SEO service provider can help businesses determine what type of SEO service will be most effective for their particular situation.